The Resource Yo Santosa, Branding Expert., with Yolanda Santosa

Yo Santosa, Branding Expert., with Yolanda Santosa

Label
Yo Santosa, Branding Expert.
Title
Yo Santosa, Branding Expert.
Statement of responsibility
with Yolanda Santosa
Creator
Contributor
Speaker
Subject
Genre
Language
eng
Summary
  • Yo Santosa's design firm, Ferroconcrete, creates campaigns and branding for nationally and internationally recognized companies. See how they have evolved brands like Pinkberry, TNT, and TBS
  • Yo Santosa took a big leap when she decided to quit her job as a motion graphics artist. But her fledgling design agency, Ferroconcrete, has gone on to create award-winning branding campaigns for companies like Pinkberry, TNT, and TBS. As Yo explains it, there are parallels. Branding, like film, is about storytelling. But instead of telling a story over a few minutes or hours, a brand's story is told over a period of months, years, or even decades. In this Creative Spark, Yo explains how her team maps the personality of a brand, creates messaging and imagery that support it, and helps clients earn the love and loyalty of their customers. See how this played out for Pinkberry, which under Ferroconcrete's guidance evolved from a single storefront to a nationally recognized name. Yo's team also introduces its fragrance line, Commodity, a project they started to gain firsthand experience building a product alongside the brand. Plus, get a glimpse of the uniquely collaborative design team hard at work in their downtown LA offices
Cataloging source
lynda.com
Characteristic
videorecording
http://library.link/vocab/creatorName
Santosa, Yolanda
LC call number
LDC125753
PerformerNote
Presenter: Yolanda Santosa. Yo realized in high school that she hated dissecting frogs and loved art. She launched her creative career fresh out of Art Center College of Design, earning three consecutive Emmy nominations and numerous accolades for her innovative title sequences. In 2006, Yo founded Ferroconcrete, bringing her storytelling expertise to the world of strategic branding. Ferroconcrete's first client, Pinkberry, blossomed from one store in West Hollywood to a global brand with over a 170 stores worldwide. Fast Company named Ferroconcrete's complete rebrand of TBS one of their favorite branding projects of 2011. As an entrepreneur, she cofounded fr?ute.com and CommodityGoods.com. Yo's been an instructor at Art Center, a judge for Communication Arts, and a speaker at multiple events including the Brand New Conference, the Dieline Package Design Conference, Art Center's 3x3, and AIGA's Design Business and Ethics. She's received multiple design awards from Print, Communication Arts, won the ADC Young Guns award, and did it all without ever dissecting a frog
http://library.link/vocab/relatedWorkOrContributorName
Lynda.com (Firm)
Runtime
24
Technique
live action
Label
Yo Santosa, Branding Expert., with Yolanda Santosa
Link
http://www.wccls.org/lynda
Instantiates
Publication
Copyright
Note
06/06/2014
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
two-dimensional moving image
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource (streaming video)
Form of item
online
Media category
computer
Media MARC source
rdamedia
Reformatting quality
access
Sound
sound
Specific material designation
remote
System control number
(LDC)LDC125753
System details
Latest version of the following browsers: Chrome, Safari,Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScriptand cookies must be enabled. A broadband Internet connection
Label
Yo Santosa, Branding Expert., with Yolanda Santosa
Link
http://www.wccls.org/lynda
Publication
Copyright
Note
06/06/2014
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
two-dimensional moving image
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource (streaming video)
Form of item
online
Media category
computer
Media MARC source
rdamedia
Reformatting quality
access
Sound
sound
Specific material designation
remote
System control number
(LDC)LDC125753
System details
Latest version of the following browsers: Chrome, Safari,Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScriptand cookies must be enabled. A broadband Internet connection
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