The Resource The Science of Logo Design., with William Lidwell

The Science of Logo Design., with William Lidwell

Label
The Science of Logo Design.
Title
The Science of Logo Design.
Statement of responsibility
with William Lidwell
Creator
Contributor
Speaker
Subject
Genre
Language
eng
Summary
  • 4 scientifically based design principles that designers can leverage to create stronger logos
  • Logo design requires artistry, but did you know your logos can also benefit from science? William Lidwell introduces the whys behind well-known guidelines and even debunks a few outdated design myths along the way. He reviews the 4 principles that make a logo ARMM'd for use: attention, response, meaning, and memory. Use these tips to bring scientific rigor to your logos and start designing on evidence, not industry hearsay. This course was created and produced by William Lidwell. We're honored to host this training in our library
Cataloging source
lynda.com
Characteristic
videorecording
http://library.link/vocab/creatorName
Lidwell, William
LC call number
LDC149123
PerformerNote
Presenter: William Lidwell. Professor William Lidwell lectures at the Gerald D. Hines College of Architecture at the University of Houston. He also serves as director of innovation and development at the Stuff Creators Design Studio in Houston, Texas. He earned his BA in psychology from Texas State University and his MS in interaction and instructional design from the University of Houston?Clear Lake. A designer, teacher, and author, Professor Lidwell has over 20 years of experience working in product design and user interaction. He frequently consults on matters of design and consumer experience with leading firms, including Harrah's, IKEA, Merrill Lynch, and Procter & Gamble. He also founded and has supported numerous startup companies, ranging from online learning environments to heirloom furniture design stores to food trucks. Professor Lidwell is the author of the best-selling design guide Universal Principles of Design, which has been translated into more than 20 languages. He has written and edited other works, including Deconstructing Product Design, the \"Makeshift\" column for MAKE magazine, and Guidelines for Excellence in Management: The Manager's Digest
http://library.link/vocab/relatedWorkOrContributorName
Lynda.com (Firm)
Runtime
45
Technique
live action
Label
The Science of Logo Design., with William Lidwell
Link
http://www.wccls.org/lynda
Instantiates
Publication
Copyright
Note
04/30/2014
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
two-dimensional moving image
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource (streaming video)
Form of item
online
Media category
computer
Media MARC source
rdamedia
Reformatting quality
access
Sound
sound
Specific material designation
remote
System control number
(LDC)LDC149123
System details
Latest version of the following browsers: Chrome, Safari,Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScriptand cookies must be enabled. A broadband Internet connection
Label
The Science of Logo Design., with William Lidwell
Link
http://www.wccls.org/lynda
Publication
Copyright
Note
04/30/2014
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
two-dimensional moving image
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource (streaming video)
Form of item
online
Media category
computer
Media MARC source
rdamedia
Reformatting quality
access
Sound
sound
Specific material designation
remote
System control number
(LDC)LDC149123
System details
Latest version of the following browsers: Chrome, Safari,Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScriptand cookies must be enabled. A broadband Internet connection
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