The Resource Running a Design Business: Creative Briefs., with Terry Lee Stone

Running a Design Business: Creative Briefs., with Terry Lee Stone

Label
Running a Design Business: Creative Briefs.
Title
Running a Design Business: Creative Briefs.
Statement of responsibility
with Terry Lee Stone
Creator
Contributor
Speaker
Subject
Genre
Language
eng
Summary
  • Learn to write and use a creative brief for client-commissioned projects and ensure you have a roadmap for developing great design
  • Learn to write a creative brief for client-commissioned projects and ensure you have a roadmap for developing great design, in this installment of Running a Design Business. Terry Lee Stone explains what creative briefs are, what goes into them, what they look like, and how to use them throughout the project. Learn how to establish the drivers, audience, competition, message, and other critical success factors. These lessons cover interviewing, researching, drawing out consumer insights, and synthesizing all of this information into a cohesive and actionable document
Cataloging source
lynda.com
Characteristic
videorecording
http://library.link/vocab/creatorName
Lee Stone, Terry
LC call number
LDC114320
PerformerNote
Presenter: Terry Lee Stone. Creative strategist Terry Lee Stone has taught the business of design at Art Center, CalArts, and Otis. Terry Lee Stone is a writer, design management consultant, and creative strategist. She has worked with top U.S. design firms and their clients. She teaches the business of design at Art Center College of Design. She has taught Professional Practice at CalArts and Otis College of Art. The author of several books, including the Managing The Design Process series, Stone also writes for HOW, Communication Arts, and Felt & Wire. She's \"Ask Design B*tch\" at rockpaperink.com. Stone has served on the AIGA in Atlanta, Los Angeles, and Miami, where she was the president; and has presented lectures to numerous creative organizations, including the AIGA, the Art Directors Club of New York, and the HOW Design Live Conference. She's the co-author of the cookbook Booze Cakes, proving that Stone isn't all business all the time
http://library.link/vocab/relatedWorkOrContributorName
Lynda.com (Firm)
Runtime
73
Technique
live action
Label
Running a Design Business: Creative Briefs., with Terry Lee Stone
Link
http://www.wccls.org/lynda
Instantiates
Publication
Copyright
Note
09/12/2013
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
two-dimensional moving image
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource (streaming video)
Form of item
online
Media category
computer
Media MARC source
rdamedia
Reformatting quality
access
Sound
sound
Specific material designation
remote
System control number
(LDC)LDC114320
System details
Latest version of the following browsers: Chrome, Safari,Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScriptand cookies must be enabled. A broadband Internet connection
Label
Running a Design Business: Creative Briefs., with Terry Lee Stone
Link
http://www.wccls.org/lynda
Publication
Copyright
Note
09/12/2013
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
two-dimensional moving image
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource (streaming video)
Form of item
online
Media category
computer
Media MARC source
rdamedia
Reformatting quality
access
Sound
sound
Specific material designation
remote
System control number
(LDC)LDC114320
System details
Latest version of the following browsers: Chrome, Safari,Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScriptand cookies must be enabled. A broadband Internet connection
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