The Resource Nathan Shedroff on Design Strategy and the Merging of Business and Design., with Kristin Ellison

Nathan Shedroff on Design Strategy and the Merging of Business and Design., with Kristin Ellison

Label
Nathan Shedroff on Design Strategy and the Merging of Business and Design.
Title
Nathan Shedroff on Design Strategy and the Merging of Business and Design.
Statement of responsibility
with Kristin Ellison
Creator
Contributor
Speaker
Subject
Genre
Language
eng
Summary
  • Kristin Ellison talks to Nathan Shedroff about the ways he's helping designers merge the qualitative and quantitative to better understand customers and pitch ideas to company leaders
  • Nathan Shedroff researches, speaks, and teaches about meaning, innovation, and interfaces. He is the chair of two groundbreaking MBA programs at the California College of the Arts that marry design and business. In this exclusive interview, conducted in partnership with the AIGA Design Conference, Kristin Ellison talks to Nathan about the ways he's helping designers merge the qualitative and quantitative to better understand customers and pitch ideas to company leaders. Nathan explains what business has to learn from design (tolerance for ambiguity) as well as what design has to learn from business (comfort with data and communication skills). He also touches on redefining the word "value," design thinking, and deliberate design that improves customers' lives
Cataloging source
lynda.com
Characteristic
videorecording
http://library.link/vocab/creatorName
Ellison, Kristin
LC call number
LDC436470
PerformerNote
Presenter: Kristin Ellison. Kristin is the content manager for design at Lynda.com. In the past she's been a designer, book editor, writer, and educator. Kristin is the content manager for the design segment at lynda.com, and has been involved in the field of design, as a designer, book editor, writer, and now developer of online courses, for more than twenty years. Prior to joining lynda.com, she served as the editorial director at the ebookstore WOWIO, as the senior acquisitions editor of Rockport Publishers' design list, and as an editor at Bulfinch Press, an illustrated-book division of Little, Brown and Company, specializing in high-end fine-art and photography books. Kristin has also been a contributor to Create Magazine, STEP Inside Design, Soundings, and the Los Angeles Times
http://library.link/vocab/relatedWorkOrContributorName
Lynda.com (Firm)
Runtime
105
Technique
live action
Label
Nathan Shedroff on Design Strategy and the Merging of Business and Design., with Kristin Ellison
Link
http://www.wccls.org/lynda
Instantiates
Publication
Copyright
Note
12/11/2015
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
two-dimensional moving image
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource (streaming video)
Form of item
online
Media category
computer
Media MARC source
rdamedia
Reformatting quality
access
Sound
sound
Specific material designation
remote
System control number
(LDC)LDC436470
System details
Latest version of the following browsers: Chrome, Safari,Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScriptand cookies must be enabled. A broadband Internet connection
Label
Nathan Shedroff on Design Strategy and the Merging of Business and Design., with Kristin Ellison
Link
http://www.wccls.org/lynda
Publication
Copyright
Note
12/11/2015
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
two-dimensional moving image
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource (streaming video)
Form of item
online
Media category
computer
Media MARC source
rdamedia
Reformatting quality
access
Sound
sound
Specific material designation
remote
System control number
(LDC)LDC436470
System details
Latest version of the following browsers: Chrome, Safari,Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScriptand cookies must be enabled. A broadband Internet connection
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