The Resource Logo Development: Identity Design and Discovery., with Bill Gardner

Logo Development: Identity Design and Discovery., with Bill Gardner

Label
Logo Development: Identity Design and Discovery.
Title
Logo Development: Identity Design and Discovery.
Statement of responsibility
with Bill Gardner
Creator
Contributor
Speaker
Subject
Genre
Language
eng
Summary
  • Learn how to navigate an identity project through the design and discovery process, to ensure that you grasp where your client is coming from before you craft their logo design
  • Truly exceptional visual brands often come from designers who took the time to understand their client's business and motivation to rebrand. This course shows how to navigate an identity project through the design and discovery process, to ensure that you grasp where your client is coming from before you craft their logo design. Instructor Bill Gardner discusses the value of preparation and research, and goes over the different motivations behind a client's decision to rebrand. Bill also covers the different brand personalities, as well as how to better understand your customer's business and identify their competitors. He wraps up the course with a discussion of competitive analysis and road map creation
Cataloging source
lynda.com
Characteristic
videorecording
http://library.link/vocab/creatorName
Gardner, Bill
LC call number
LDC639066
PerformerNote
Presenter: Bill Gardner. Bill Gardner is president of Gardner Design and the founder of LogoLounge.com. Bill has produced work for Cessna, Learjet, Thermos, Pepsi, Pizza Hut, Kroger, Hallmark, Cargill, and the Athens 2004 Summer Olympics. His work has been featured in Graphis, Communication Arts, Print, and the Museum of Modern Art, as well as many other national and international design exhibitions. He is also the coauthor of LogoLounge, volumes 1?8, and the LogoLounge Master Library series. Bill lives in Wichita, Kansas
http://library.link/vocab/relatedWorkOrContributorName
Lynda.com (Firm)
Runtime
71
Technique
live action
Label
Logo Development: Identity Design and Discovery., with Bill Gardner
Link
http://www.wccls.org/lynda
Instantiates
Publication
Copyright
Note
02/14/2018
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
two-dimensional moving image
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource (streaming video)
Form of item
online
Media category
computer
Media MARC source
rdamedia
Reformatting quality
access
Sound
sound
Specific material designation
remote
System control number
  • 3211527
  • (LDC)LDC639066
  • 3211527
System details
Latest version of the following browsers: Chrome, Safari,Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScriptand cookies must be enabled. A broadband Internet connection
Label
Logo Development: Identity Design and Discovery., with Bill Gardner
Link
http://www.wccls.org/lynda
Publication
Copyright
Note
02/14/2018
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
two-dimensional moving image
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource (streaming video)
Form of item
online
Media category
computer
Media MARC source
rdamedia
Reformatting quality
access
Sound
sound
Specific material designation
remote
System control number
  • 3211527
  • (LDC)LDC639066
  • 3211527
System details
Latest version of the following browsers: Chrome, Safari,Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScriptand cookies must be enabled. A broadband Internet connection
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