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The Resource How to write successful fundraising letters, Mal Warwick

How to write successful fundraising letters, Mal Warwick

Label
How to write successful fundraising letters
Title
How to write successful fundraising letters
Statement of responsibility
Mal Warwick
Creator
Subject
Language
eng
Member of
Cataloging source
DLC
http://library.link/vocab/creatorName
Warwick, Mal
Dewey number
658.15/224
Illustrations
illustrations
Index
index present
LC call number
HV41.2
LC item number
.W378 2008
Literary form
non fiction
Series statement
Jossey-Bass nonprofit guidebook series
http://library.link/vocab/subjectName
  • Direct-mail fund raising
  • Nonprofit organizations
Label
How to write successful fundraising letters, Mal Warwick
Link
http://www.loc.gov/catdir/enhancements/fy0826/2007046925-t.html
Instantiates
Publication
Note
Includes index
Accompanying material
1 CD-ROM (4 3/4 in.)
Contents
Pt. 1. Motivating your audience -- 1. Why people respond to fundraising letters -- 2. How a fundraising letter is like a personal visit -- 3. What donors really think about fundraising letters -- 4. Characteristics of an effective fundraising letter -- 5. A leisurely tour through one successful appeal -- Pt. 2. The letter writer's plan of action -- 6. What to do before you write any fundraising letter -- 7. Eight steps toward successful fundraising letters -- 8. The cardinal rules of fundraising letters -- 9. You're writing for results, not for a Pulitzer Prize -- Pt. 3. Customizing your appeal -- 10. Recruiting new donors : starting intimate conversations with strangers -- 11. Welcoming new donors : treating people like part of the family -- 12. Appealing for special gifts : bringing your case down to earth -- 13. Asking for year-end contributions : making the most of the holiday spirit -- 14. Recruiting monthly sustainers : offering small donors a chance for greater impact -- 15. Soliciting high-dollar gifts : framing the case for major contributors -- 16. Going for bigger gifts : persuading donors to make an extra commitment -- 17. Seeking annual gifts : building long-term loyalty, one year at a time -- 18. Thanking your donors : friend-raising before fundraising -- 19. Promoting legacy gifts : seeking the ultimate commitment -- Pt. 4. Using e-mail and the Internet -- 20. Writing online appeals : harnessing the power of the Internet -- Pt. 5. The letter writer's toolbox -- A. Sixty successful outer-envelope teasers -- B. Fifty-four strong leads for fundraising letters -- C. Ninety ways to use the word "you" in a fundraising letter -- D. Sixty-three ways to handle awkward copywriting transitions -- E. Forty-one powerful ways to end a fundraising letter -- F. Fifty-eight ways to start a P.S. in a fundraising letter -- G. Fifteen ways how not to get results -- H. Books and other resources to help you write successful fundraising letters
Dimensions
28 cm. +
Edition
2nd ed.
Extent
xviii, 310 p.
Isbn
9780787999087
Isbn Type
(paper/cd)
Lccn
2007046925
Other physical details
ill.
System control number
  • (OCoLC)ocn179799296
  • (OCoLC)179799296
  • 1205367
  • 1266546
Label
How to write successful fundraising letters, Mal Warwick
Link
http://www.loc.gov/catdir/enhancements/fy0826/2007046925-t.html
Publication
Note
Includes index
Accompanying material
1 CD-ROM (4 3/4 in.)
Contents
Pt. 1. Motivating your audience -- 1. Why people respond to fundraising letters -- 2. How a fundraising letter is like a personal visit -- 3. What donors really think about fundraising letters -- 4. Characteristics of an effective fundraising letter -- 5. A leisurely tour through one successful appeal -- Pt. 2. The letter writer's plan of action -- 6. What to do before you write any fundraising letter -- 7. Eight steps toward successful fundraising letters -- 8. The cardinal rules of fundraising letters -- 9. You're writing for results, not for a Pulitzer Prize -- Pt. 3. Customizing your appeal -- 10. Recruiting new donors : starting intimate conversations with strangers -- 11. Welcoming new donors : treating people like part of the family -- 12. Appealing for special gifts : bringing your case down to earth -- 13. Asking for year-end contributions : making the most of the holiday spirit -- 14. Recruiting monthly sustainers : offering small donors a chance for greater impact -- 15. Soliciting high-dollar gifts : framing the case for major contributors -- 16. Going for bigger gifts : persuading donors to make an extra commitment -- 17. Seeking annual gifts : building long-term loyalty, one year at a time -- 18. Thanking your donors : friend-raising before fundraising -- 19. Promoting legacy gifts : seeking the ultimate commitment -- Pt. 4. Using e-mail and the Internet -- 20. Writing online appeals : harnessing the power of the Internet -- Pt. 5. The letter writer's toolbox -- A. Sixty successful outer-envelope teasers -- B. Fifty-four strong leads for fundraising letters -- C. Ninety ways to use the word "you" in a fundraising letter -- D. Sixty-three ways to handle awkward copywriting transitions -- E. Forty-one powerful ways to end a fundraising letter -- F. Fifty-eight ways to start a P.S. in a fundraising letter -- G. Fifteen ways how not to get results -- H. Books and other resources to help you write successful fundraising letters
Dimensions
28 cm. +
Edition
2nd ed.
Extent
xviii, 310 p.
Isbn
9780787999087
Isbn Type
(paper/cd)
Lccn
2007046925
Other physical details
ill.
System control number
  • (OCoLC)ocn179799296
  • (OCoLC)179799296
  • 1205367
  • 1266546

Library Locations

    • Beaverton City LibraryBorrow it
      12375 SW Fifth St, Beaverton, OR, 97005-9019, US
      45.484147 -122.804052
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      2850 NE Brookwood Pkwy, Hillsboro, OR, 97124-5327, US
      45.542878 -122.935981
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