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The Resource How to make money with social media : an insider's guide on using new and emerging media to grow your business, Jamie Turner and Reshma Shah

How to make money with social media : an insider's guide on using new and emerging media to grow your business, Jamie Turner and Reshma Shah

Label
How to make money with social media : an insider's guide on using new and emerging media to grow your business
Title
How to make money with social media
Title remainder
an insider's guide on using new and emerging media to grow your business
Statement of responsibility
Jamie Turner and Reshma Shah
Creator
Contributor
Subject
Language
eng
Summary
This guide is written by experts who've developed money-making marketing campaigns for many of the world's largest companies. This book shows how to avoid crucial pitfalls that other companies have encounter, how to make the most of limited resources, and how to strengthen your brand instead of placing it at risk.--[book jacket]
Cataloging source
DLC
http://library.link/vocab/creatorDate
1961-
http://library.link/vocab/creatorName
Turner, Jamie
Dewey number
658.8/72
Illustrations
illustrations
Index
index present
LC call number
HF5415.1265
LC item number
.T867 2011
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1964-
http://library.link/vocab/relatedWorkOrContributorName
Shah, Reshma
http://library.link/vocab/subjectName
  • Internet marketing
  • Social media
  • Online social networks
Label
How to make money with social media : an insider's guide on using new and emerging media to grow your business, Jamie Turner and Reshma Shah
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
What social media isn't -- The evolution of marketing -- How to think about social media -- The language of social media -- Laying the groundwork for success -- Why your first social media campaign didn't work -- Managing the conversation -- Creating circular momentum -- Social media is more than YouTube, LinkedIn, Facebook, and Twitter -- How to use networking platforms to help your grow your sales and revenue -- How to use sharing platforms to help you grow your sales and revenue -- Mobile media, augmented reality, and widgets. Oh My! -- How to integrate social media into your marketing plan -- How to conduct a competitive assessment -- Conducting an internal situation analysis -- Understanding the customer thought processes -- Establishing your major objectives and key strategies -- Aligning you social media strategy with your brand essence -- How to measure a social media campaign -- Step 1: Measuring the quantitative data -- Step 2: Measuring the qualitative data -- Step 3: Measuring the only really important thing- Your return on investment -- Social media guidelines for corporations -- 59 things you need to do on your way to a successful social media campaign
Dimensions
24 cm.
Extent
xi, 289 p.
Isbn
9780132100564
Isbn Type
(hardback : alk. paper)
Lccn
2010026251
Other physical details
ill.
System control number
  • (OCoLC)ocn613420057
  • (OCoLC)613420057
  • 1534618
Label
How to make money with social media : an insider's guide on using new and emerging media to grow your business, Jamie Turner and Reshma Shah
Publication
Bibliography note
Includes bibliographical references and index
Contents
What social media isn't -- The evolution of marketing -- How to think about social media -- The language of social media -- Laying the groundwork for success -- Why your first social media campaign didn't work -- Managing the conversation -- Creating circular momentum -- Social media is more than YouTube, LinkedIn, Facebook, and Twitter -- How to use networking platforms to help your grow your sales and revenue -- How to use sharing platforms to help you grow your sales and revenue -- Mobile media, augmented reality, and widgets. Oh My! -- How to integrate social media into your marketing plan -- How to conduct a competitive assessment -- Conducting an internal situation analysis -- Understanding the customer thought processes -- Establishing your major objectives and key strategies -- Aligning you social media strategy with your brand essence -- How to measure a social media campaign -- Step 1: Measuring the quantitative data -- Step 2: Measuring the qualitative data -- Step 3: Measuring the only really important thing- Your return on investment -- Social media guidelines for corporations -- 59 things you need to do on your way to a successful social media campaign
Dimensions
24 cm.
Extent
xi, 289 p.
Isbn
9780132100564
Isbn Type
(hardback : alk. paper)
Lccn
2010026251
Other physical details
ill.
System control number
  • (OCoLC)ocn613420057
  • (OCoLC)613420057
  • 1534618

Library Locations

    • Beaverton City LibraryBorrow it
      12375 SW Fifth St, Beaverton, OR, 97005-9019, US
      45.484147 -122.804052
    • Tigard Public LibraryBorrow it
      13500 SW Hall Blvd, Tigard, OR, 97223-8111, US
      45.422610 -122.765328
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