The Resource Foundations of Typography: Choosing and Combining Typefaces., with Ina Saltz

Foundations of Typography: Choosing and Combining Typefaces., with Ina Saltz

Label
Foundations of Typography: Choosing and Combining Typefaces.
Title
Foundations of Typography: Choosing and Combining Typefaces.
Statement of responsibility
with Ina Saltz
Creator
Contributor
Speaker
Subject
Genre
Language
eng
Summary
  • Learn how to choose and combine typefaces for maximum visual impact
  • With the hundreds of thousands of typefaces that are now available, knowing which to choose and how to combine them (or not) can seem intimidating and complicated. Art director and typography expert Ina Saltz demystifies the process in this course. She'll show you how to choose the right typeface for the job, considering factors such as readability, typographic anatomy, and historical context. She'll then demonstrate how to combine your chosen fonts effectively and harmoniously, based on contrast, similarity, or mood. Finally, knowing there's always an exception to the rule, Ina explains how breaking these guidelines might make sense for your design. Watch and start learning how to simplify your selection process, while taking advantage of the powerful visual arsenal typography can provide for your designs
Cataloging source
lynda.com
Characteristic
videorecording
http://library.link/vocab/creatorName
Saltz, Ina
LC call number
LDC162445
PerformerNote
Presenter: Ina Saltz. Former Time design director Ina Saltz writes books, art directs, and teaches at City College of New York. Ina Saltz is an art director, designer, writer, photographer and professor (at The City College of New York) whose areas of expertise are typography and editorial publication design. She has written over fifty articles on design and typography, contributed to five books by Steven Heller, and authored fifteen essays for Phaidon's Archive of Graphic Design. Ina served as the Design Director at Time Magazine (International Editions), Worth Magazine, Golf Magazine and others. She was one of the first art directors to work on a computer at Time Inc's Teletext Project. Ina frequently lectures on topics related to magazine design and typography and has chaired, co-chaired, and judged numerous design and typography competitions. She is a two term board member of the Type Directors Club. Ina is the author of the Body Type series of books on typographic tattoos, as well as Typography Essentials: 100 Design Principles for Working With Type. She is a co-author of Typography Referenced: A Comprehensive Visual Guide to the Language, History and Practice of Typography, named one of the best eleven reference books of 2012 across all subject matter by the American Library Association. Ina lives in New York City with her husband. She has no pets or tattoos, but she does have favorite typefaces (Requiem, Bickham Script, and Franklin Gothic No. 2) and favorite characters (&, Q, Z, and R)
http://library.link/vocab/relatedWorkOrContributorName
Lynda.com (Firm)
Runtime
51
Technique
live action
Label
Foundations of Typography: Choosing and Combining Typefaces., with Ina Saltz
Link
http://www.wccls.org/lynda
Instantiates
Publication
Copyright
Note
10/17/2014
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
two-dimensional moving image
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource (streaming video)
Form of item
online
Media category
computer
Media MARC source
rdamedia
Reformatting quality
access
Sound
sound
Specific material designation
remote
System control number
(LDC)LDC162445
System details
Latest version of the following browsers: Chrome, Safari,Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScriptand cookies must be enabled. A broadband Internet connection
Label
Foundations of Typography: Choosing and Combining Typefaces., with Ina Saltz
Link
http://www.wccls.org/lynda
Publication
Copyright
Note
10/17/2014
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
two-dimensional moving image
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource (streaming video)
Form of item
online
Media category
computer
Media MARC source
rdamedia
Reformatting quality
access
Sound
sound
Specific material designation
remote
System control number
(LDC)LDC162445
System details
Latest version of the following browsers: Chrome, Safari,Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScriptand cookies must be enabled. A broadband Internet connection
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