The Resource Foundations of Logo Design., with Von Glitschka

Foundations of Logo Design., with Von Glitschka

Label
Foundations of Logo Design.
Title
Foundations of Logo Design.
Statement of responsibility
with Von Glitschka
Creator
Contributor
Speaker
Subject
Genre
Language
eng
Summary
  • Learn to avoid pitfalls, improve your design process, respond to demanding clients, and solve the creative problems that are involved in building a brand's identity
  • Avoid pitfalls, improve your design process, respond to demanding clients, and solve the creative problems that are involved in creating a logo. In this course, Von Glitschka shows you how to take care of the nitty-gritty, like quotes and contracts, and critical design decisions involved in building a brand identity package. Learn to define your client's expectations before the project begins with customer briefs and mood boards. Find out what the attributes of a great logo are, where to look for inspiration, and how to use sketches to propel you through the design process. Then Von turns to the business side and explains how to present your designs to clients and follow up on both positive and negative feedback. Finally, learn how to launch the logo and develop a narrative that will keep the visual style of the brand intact in the future
Cataloging source
lynda.com
Characteristic
videorecording
http://library.link/vocab/creatorName
Glitschka, Von
LC call number
LDC112674
PerformerNote
Presenter: Von Glitschka. Von is a designer, illustrator, and creative hired gun. He teaches design and illustration for fans online. Von is principal of Glitschka Studios, a multi-disciplinary design firm in the Pacific Northwest. The studio shines as a creative hired gun for ad agencies, design firms, and in-house corporate art departments all around the world. He's a popular speaker on the topic of design & creativity, branding and marketing and is an adjunct professor of illustrative design and author of five books. Follow Von on Twitter at @vonster or see his work at www.glitschkastudios.com
http://library.link/vocab/relatedWorkOrContributorName
Lynda.com (Firm)
Runtime
154
Technique
live action
Label
Foundations of Logo Design., with Von Glitschka
Link
http://www.wccls.org/lynda
Instantiates
Publication
Copyright
Note
06/28/2013
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
two-dimensional moving image
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource (streaming video)
Form of item
online
Media category
computer
Media MARC source
rdamedia
Reformatting quality
access
Sound
sound
Specific material designation
remote
System control number
(LDC)LDC112674
System details
Latest version of the following browsers: Chrome, Safari,Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScriptand cookies must be enabled. A broadband Internet connection
Label
Foundations of Logo Design., with Von Glitschka
Link
http://www.wccls.org/lynda
Publication
Copyright
Note
06/28/2013
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
two-dimensional moving image
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource (streaming video)
Form of item
online
Media category
computer
Media MARC source
rdamedia
Reformatting quality
access
Sound
sound
Specific material designation
remote
System control number
(LDC)LDC112674
System details
Latest version of the following browsers: Chrome, Safari,Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScriptand cookies must be enabled. A broadband Internet connection
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