The Resource Foundations of Branding for Designers., with Sean Adams

Foundations of Branding for Designers., with Sean Adams

Label
Foundations of Branding for Designers.
Title
Foundations of Branding for Designers.
Statement of responsibility
with Sean Adams
Creator
Contributor
Speaker
Subject
Genre
Language
eng
Summary
  • Learn about the history of branding and the key elements involved in designing a brand, from conducting market research to creating logos and identity systems
  • Branding goes beyond logos, brochures, and website designs. Branding is a complete system for communicating a company's unique message. In this course, Sean Adams asks designers to move past one-off projects and partner with their client on a holistic branding approach. The lessons he provides help explain exactly what branding is, underline the importance of research and problem-solving in design, and define how branding elements like logos, wordmarks, icons, and color palettes all work together to tell a brand's story. He also shows how to hand off branding systems to clients and provide the documentation and long-term support to sustain their brands far into the future
Cataloging source
lynda.com
Characteristic
videorecording
http://library.link/vocab/creatorName
Adams, Sean
LC call number
LDC363131
PerformerNote
Presenter: Sean Adams. Founder of renowned design firm AdamsMorioka, Sean Adams teaches at Art Center and designs for clients such as Adobe. Sean Adams is a fulltime faculty member at Art Center College of Design. He was a founding partner of the noted firm, AdamsMorioka. He is the current national president of AIGA, and the only two-term AIGA national president in the organization's 100-year history. Adams has served on the AIGA national board three times, and was AIGA Los Angeles president. In 2014, Adams was awarded the AIGA Medal, the highest honor in the profession. He is an AIGA Fellow, and Fellow of the International Design Conference at Aspen. Adams is an author of multiple magazine columns and several bestselling books. He has been cited as one of the forty most important people shaping design internationally in the ID40, and one of the top ten most influential designers working today by GDUSA. His blog, burningsettlerscabin, is regularly listed one of the ten best design blogs in the United States. Adams is an onscreen author with courses on design, branding, and design history for lynda.com. Adams' clients have included the Academy of Motion Picture Arts and Sciences, Adobe, Gap, The Metropolitan Opera, Frank Gehry Associates, Richard Meier Associates, Nickelodeon, USC, Sundance, and Disney
http://library.link/vocab/relatedWorkOrContributorName
Lynda.com (Firm)
Runtime
98
Technique
live action
Label
Foundations of Branding for Designers., with Sean Adams
Link
http://www.wccls.org/lynda
Instantiates
Publication
Copyright
Note
03/26/2015
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
two-dimensional moving image
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource (streaming video)
Form of item
online
Media category
computer
Media MARC source
rdamedia
Reformatting quality
access
Sound
sound
Specific material designation
remote
System control number
(LDC)LDC363131
System details
Latest version of the following browsers: Chrome, Safari,Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScriptand cookies must be enabled. A broadband Internet connection
Label
Foundations of Branding for Designers., with Sean Adams
Link
http://www.wccls.org/lynda
Publication
Copyright
Note
03/26/2015
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
two-dimensional moving image
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource (streaming video)
Form of item
online
Media category
computer
Media MARC source
rdamedia
Reformatting quality
access
Sound
sound
Specific material designation
remote
System control number
(LDC)LDC363131
System details
Latest version of the following browsers: Chrome, Safari,Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScriptand cookies must be enabled. A broadband Internet connection
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