The Resource Creating and Adapting a Logo., with Deke McClelland

Creating and Adapting a Logo., with Deke McClelland

Label
Creating and Adapting a Logo.
Title
Creating and Adapting a Logo.
Statement of responsibility
with Deke McClelland
Creator
Contributor
Speaker
Subject
Genre
Language
eng
Summary
  • Learn how to create an eye-catching logo and adapt it to fit a variety of device-independent applications, from business cards to banner ads, using Illustrator and Photoshop
  • Learn how to create an eye-catching logo from scratch and adapt it to fit a variety of applications: from business cards to banner ads. Join Deke as he works with art director Danielle Fritz on a logo concept for Frontiers Unlimited (a space tourism company with big ambitions!) and then as he vectorizes the design using Illustrator and Photoshop. He'll take you through every step in the process, from identifying the brand's objectives to creating the base artwork, adding typography, assigning spot colors for print, adding device-independent color and shading, and integrating some intriguing touches of photorealism. Lastly, he'll show how to change the orientation of the graphic so that it can work in many different layouts. In the end, you'll have a memorable logo that communicates your brand's personal or corporate values in a single glance
Cataloging source
lynda.com
Characteristic
videorecording
http://library.link/vocab/creatorDate
1962-
http://library.link/vocab/creatorName
McClelland, Deke
LC call number
LDC197936
PerformerNote
Presenter: Deke McClelland. An award-winning author and educator, Deke McClelland is a titan of image editing and graphic design. Deke McClelland is the author of more than 50 video courses on creative imaging, graphics, 3D, and design for the industry-leading lynda.com. One of the most award-winning writers in the business, Deke has written over 80 books translated into 24 languages, with more than 4 million copies in print. These have included The Photoshop Bible, several For Dummies books, and his own One-on-One series published under Deke Press. In his spare time, Deke runs dekeOnline (deke.com), where he posts episodes of his popular lynda.com weekly series, Deke's Techniques. He lives in Boulder, Colorado with his two sons
http://library.link/vocab/relatedWorkOrContributorName
Lynda.com (Firm)
Runtime
209
Technique
live action
Label
Creating and Adapting a Logo., with Deke McClelland
Link
http://www.wccls.org/lynda
Instantiates
Publication
Copyright
Note
04/01/2015
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
two-dimensional moving image
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource (streaming video)
Form of item
online
Media category
computer
Media MARC source
rdamedia
Reformatting quality
access
Sound
sound
Specific material designation
remote
System control number
(LDC)LDC197936
System details
Latest version of the following browsers: Chrome, Safari,Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScriptand cookies must be enabled. A broadband Internet connection
Label
Creating and Adapting a Logo., with Deke McClelland
Link
http://www.wccls.org/lynda
Publication
Copyright
Note
04/01/2015
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
two-dimensional moving image
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource (streaming video)
Form of item
online
Media category
computer
Media MARC source
rdamedia
Reformatting quality
access
Sound
sound
Specific material designation
remote
System control number
(LDC)LDC197936
System details
Latest version of the following browsers: Chrome, Safari,Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScriptand cookies must be enabled. A broadband Internet connection
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