Coverart for item
The Resource Content marketing for nonprofits : a communications map for engaging your community, becoming a favorite cause, and raising more money, Kivi Leroux Miller

Content marketing for nonprofits : a communications map for engaging your community, becoming a favorite cause, and raising more money, Kivi Leroux Miller

Label
Content marketing for nonprofits : a communications map for engaging your community, becoming a favorite cause, and raising more money
Title
Content marketing for nonprofits
Title remainder
a communications map for engaging your community, becoming a favorite cause, and raising more money
Statement of responsibility
Kivi Leroux Miller
Creator
Subject
Language
eng
Summary
"Nonprofits are communicating more often and in more ways than ever before, but is anyone paying attention? In her follow-up to The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement a content marketing strategy that will attract people to your cause, rather than begging for their attention or interrupting them with your communications. Youll learn how to plan, create, share, and manage relevant and valuable content that inspires and motivates people to support your nonprofit in many different ways" --Cover, p. 4
Member of
Cataloging source
DLC
http://library.link/vocab/creatorDate
1969-
http://library.link/vocab/creatorName
Leroux Miller, Kivi
Dewey number
658.8
Illustrations
illustrations
Index
index present
LC call number
HD62.6
LC item number
.L46 2013
Literary form
non fiction
Nature of contents
bibliography
Series statement
The Jossey-Bass nonprofit guidebook series
http://library.link/vocab/subjectName
Nonprofit organizations
Label
Content marketing for nonprofits : a communications map for engaging your community, becoming a favorite cause, and raising more money, Kivi Leroux Miller
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Finding a new path: the power of content marketing -- Hearing the call of the wild: the case for changing your communications approach -- Understanding this trek: how content marketing is different -- Planting your flag at the destination: setting content marketing goals and measuring progress -- Who will go with you: redefining your marketing relationships -- Making friends on the trail: what supporters, participants, and influencers want from you -- Deciding on your trail name: The voice and style you want to be known for -- Carrying the load: how to staff your content marketing strategy -- Envision the journey: preparing your content marketing plan -- Mapping it out: sketching out your big picture communications timeline -- What you'll talk about: deciding on the core topics you want to be known for -- Building your itinerary: designing your editorial calendar and adding your original content to it -- Conserving energy on the trail: repurposing your original content -- Handling surprises along the way: how to merge in what you can't plan -- Set out on your trek: implementing your content marketing strategy -- Living in the moment: create relevant content for here and now -- Your Swiss Army Knife: reliable nonprofit content that always works -- Foraging and filtering: curating content created by others -- The best trail mix recipe ever: adding metaphors and humor to your communications -- High tech on the trail: how technology helps -- The right provisions for the journey: what you need to know about the channels you choose -- Websites -- Blogs -- Email -- Print newsletters -- Facebook -- Twitter Google+ -- Video -- Images -- Pinterest -- Mobile devices
Dimensions
24 cm
Edition
First edition.
Extent
xxxi, 392 pages
Isbn
9781118444023
Isbn Type
(paper/website)
Lccn
2013013519
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations
System control number
  • (OCoLC)828481744
  • (OCoLC)ocn828481744
  • 1992339
Label
Content marketing for nonprofits : a communications map for engaging your community, becoming a favorite cause, and raising more money, Kivi Leroux Miller
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Finding a new path: the power of content marketing -- Hearing the call of the wild: the case for changing your communications approach -- Understanding this trek: how content marketing is different -- Planting your flag at the destination: setting content marketing goals and measuring progress -- Who will go with you: redefining your marketing relationships -- Making friends on the trail: what supporters, participants, and influencers want from you -- Deciding on your trail name: The voice and style you want to be known for -- Carrying the load: how to staff your content marketing strategy -- Envision the journey: preparing your content marketing plan -- Mapping it out: sketching out your big picture communications timeline -- What you'll talk about: deciding on the core topics you want to be known for -- Building your itinerary: designing your editorial calendar and adding your original content to it -- Conserving energy on the trail: repurposing your original content -- Handling surprises along the way: how to merge in what you can't plan -- Set out on your trek: implementing your content marketing strategy -- Living in the moment: create relevant content for here and now -- Your Swiss Army Knife: reliable nonprofit content that always works -- Foraging and filtering: curating content created by others -- The best trail mix recipe ever: adding metaphors and humor to your communications -- High tech on the trail: how technology helps -- The right provisions for the journey: what you need to know about the channels you choose -- Websites -- Blogs -- Email -- Print newsletters -- Facebook -- Twitter Google+ -- Video -- Images -- Pinterest -- Mobile devices
Dimensions
24 cm
Edition
First edition.
Extent
xxxi, 392 pages
Isbn
9781118444023
Isbn Type
(paper/website)
Lccn
2013013519
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations
System control number
  • (OCoLC)828481744
  • (OCoLC)ocn828481744
  • 1992339

Library Locations

    • Tigard Public LibraryBorrow it
      13500 SW Hall Blvd, Tigard, OR, 97223-8111, US
      45.422610 -122.765328
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