The Resource Before & After Case Study: Informational Sign Redesign., with John McWade

Before & After Case Study: Informational Sign Redesign., with John McWade

Label
Before & After Case Study: Informational Sign Redesign.
Title
Before & After Case Study: Informational Sign Redesign.
Statement of responsibility
with John McWade
Creator
Contributor
Speaker
Subject
Genre
Language
eng
Summary
  • John McWade, founder of Before & After magazine, rebuilds a poorly designed informational sign, demonstrating the best, most engaging ways to showcase complex information
  • Informational signs have two purposes: to report information and to make it appealing to visitors new and old. In this way, signs have much in common with other projects designers work on everyday: websites, brochures, posters, etc. In this course, John McWade, lynda.com senior author and publisher of Before & After magazine, is tasked with rebuilding a poorly designed sign for an Audubon-recognized bird-watching area in Seneca Falls, NY. He takes members through the deconstruction of his thought process (what information does this sign need to contain and how should it be laid out?) and then rebuilds both the content and the design. He first determines what images and information need reworking, and then with a basic set of design tools he reworks the copy, typography, imagery, and layout. Members will get an over-the-shoulder view as he determines the best way to showcase the sign's complex information in a compelling and eye-catching way
Cataloging source
lynda.com
Characteristic
videorecording
http://library.link/vocab/creatorName
McWade, John
LC call number
LDC362462
PerformerNote
Presenter: John McWade. John McWade is a senior staff author at Lynda.com in the field of graphic design. A designer, teacher, and author, Mr. McWade in 1985 created PageLab, the world's first desktop publishing studio, and in 1990 he founded Before & After magazine to teach graphic design to desktop publishers. Before & After is known for its simple beauty, clarity of instruction, and especially its emphasis on design not as decoration but an essential form of communication. Mr. McWade's formative background is in printing and publication design, with a specialty in typography. He has authored three books: Before & After Page Design, Graphics for Business, and How to Design Cool Stuff
http://library.link/vocab/relatedWorkOrContributorName
Lynda.com (Firm)
Runtime
35
Technique
live action
Label
Before & After Case Study: Informational Sign Redesign., with John McWade
Link
http://www.wccls.org/lynda
Instantiates
Publication
Copyright
Note
03/24/2015
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
two-dimensional moving image
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource (streaming video)
Form of item
online
Media category
computer
Media MARC source
rdamedia
Reformatting quality
access
Sound
sound
Specific material designation
remote
System control number
(LDC)LDC362462
System details
Latest version of the following browsers: Chrome, Safari,Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScriptand cookies must be enabled. A broadband Internet connection
Label
Before & After Case Study: Informational Sign Redesign., with John McWade
Link
http://www.wccls.org/lynda
Publication
Copyright
Note
03/24/2015
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
two-dimensional moving image
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource (streaming video)
Form of item
online
Media category
computer
Media MARC source
rdamedia
Reformatting quality
access
Sound
sound
Specific material designation
remote
System control number
(LDC)LDC362462
System details
Latest version of the following browsers: Chrome, Safari,Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScriptand cookies must be enabled. A broadband Internet connection
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